The AI Revolution Hollywood Feared Is Already Happening — in India
Eros International released a new version of the 2013 film 'Raanjhanaa' with an AI-altered ending, despite objections from the director and star. The producer claimed it had the right to alter the film under Indian copyright law.
India has become a live experiment in AI filmmaking due to lax regulations and lack of unions. Eros International re-released the 2013 film 'Raanjhanaa' with a new ending created using AI, where the main character survives instead of dying. The film's director, Aanand L. Rai, and star, Dhanush, objected, stating that the change 'stripped the film of its very soul.' Eros claimed it was the 'legal author of the film' under Indian copyright law and had the right to alter it. The industry consensus was that Eros' contention was likely legally sound due to broad industry agreements. The alteration has raised concerns about the integrity of storytelling and the legacy of cinema.
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