The Chinese Streaming Industry Is Being Gutted by AI-Generated Shows
The Chinese streaming industry is being disrupted by AI-generated shows, with 50,000 new AI-generated microdramas added to Douyin in March alone. The AI-based content factory is estimated to be worth over $3 billion this year, causing concerns among human creators.
ByteDance released its Seedance AI video generating tool, impressing Hollywood with its photorealistic footage. Chinese directors, actors, and crew are concerned as generative AI has caused a surge in 'microdramas' - ultra-short-form serialized clips. Some 50,000 new AI-generated microdramas were added to Douyin in March, racking up hundreds of millions of views. The AI-based content factory is estimated to be worth over $3 billion this year. Actor Li Jiao reported a drying up of available roles, while director Wang Yushun admitted to using AI extensively and laying off employees. The Chinese government has issued rules to require clear labeling of AI-generated content and consent for 'digital humans'.
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