The Most Engaged Sports Teams on Social Media, Ranked
A recent analysis of social media engagement across NFL, NBA, MLB, and NHL teams found that MLB teams have the highest level of engagement despite the NBA having the most followers. The Los Angeles Dodgers would make the most money on a sponsored Instagram post, with an estimated $51,300.
The NBA has the most followers across Instagram, X, and Reddit, with 280.5 million total followers. However, MLB teams have the highest level of engagement, with an average engagement rate of 1.37% on Instagram. The Buffalo Bills, Memphis Grizzlies, Carolina Hurricanes, and Milwaukee Brewers have the highest Instagram engagement rate per post in each major sports league. The Los Angeles Dodgers would make the most money on a sponsored Instagram post, with an estimated $51,300. The analysis also found that MLB teams may have tighter-knit communities with stronger per-post loyalty, a key insight for brands prioritizing quality interactions over sheer reach.
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