This Japanese SUV Delivers BMW-Level Luxury At Nearly Half The Price
The Mazda CX-70 is a premium Japanese SUV that offers BMW-level luxury at nearly half the price, starting at $42,250. According to J.D. Power, the 2026 Mazda CX-70 holds a consumer-verified overall score of 77/100.
The U.S. car market is prioritizing daily drivers, specifically SUVs and crossovers, due to financial constraints. Mazda's CX-70 is a well-rounded crossover with accommodating trims and powerful engine options. It is priced starting at $42,250, substantially cheaper than the BMW X5's $67,600 MSRP. The 2026 Mazda CX-70 holds a consumer-verified overall score of 77/100 according to J.D. Power, with an 83/100 score for the driving experience. In contrast, the BMW X5 has an 80/100 overall score. Mazda has successfully captured a more affluent demographic with its premium push, with high-margin utility vehicles representing nearly 90 percent of its total U.S. sales volume.
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