This rural Arizona town was named a top Airbnb destination. Here's why
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The rural Arizona town of Snowflake has been named a top Airbnb destination due to its authentic experiences and lack of hotels. Airbnb hosts in Arizona earned around $426 million in 2024, with Snowflake being one of the destinations benefiting from the growing interest in rural travel.
About 70% of Arizona is considered a 'hotel desert', creating an opportunity for short-term rentals. Snowflake, a small town in the White Mountains, is one of the destinations benefiting from this trend. The town offers authentic experiences, with many travelers seeking unique and cozy accommodations. A local Airbnb host, Rhonda Solomon, has seen an increase in bookings since the COVID-19 pandemic, with many guests coming from nearby states. According to Airbnb, 86% of travelers are interested in visiting lesser-known or rural destinations. Snowflake's rural charm and lack of hotels make it an attractive destination for those seeking a more authentic experience.
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