‘This sport has completely changed the way I see my body’: Why women’s rugby is taking off
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Women's rugby is gaining popularity in the UK, driven by England's Red Roses team winning the Women's Rugby World Cup in 2025. The sport is seeing increased participation and visibility, with top players becoming celebrities and inspiring young girls to take up the game.
Women's rugby is experiencing a surge in popularity in the UK, thanks to the success of England's Red Roses team. The team won the Women's Rugby World Cup in 2025, attracting a sellout crowd of 81,885 at Twickenham's Allianz Stadium. The victory has sparked a significant increase in interest, with a 50% growth in interest between 2024 and 2025. The sport is becoming more visible, with top players like Ellie Kildunne and Ilona Mayer gaining celebrity status. The number of female players has risen by over a third since 2021, and more than 500 clubs are now involved. The sport is having a positive impact on young girls, with many inspired to be more active after attending the World Cup.
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