Three Top Female CEOs on What’s Driving Travel Decisions Now
Female CEOs of travel companies report a shift towards more purposeful and in-depth travel, with demand for bespoke travel on the rise. The global market for individualized travel offerings is expected to reach $200 billion by 2026, driven by travelers seeking unique experiences and flexibility.
Travel companies are seeing a shift towards more purposeful travel. Demand for bespoke travel is rising, with the global market expected to reach $200 billion by 2026. Rabbie's small-group tours have seen a 46% increase in private tours over the past two years, driven by Americans seeking flexibility. Polarsteps app users are opting for a more considered approach to planning, avoiding highly filtered content and seeking candid accounts. Elevate Destinations focuses on directing travel as a force for change, generating economic activity and reaching communities. The trend is towards slower-paced travel, with longer stays and overland vacations gaining traction.
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