Three Top Female CEOs on What’s Driving Travel Decisions Now

Female CEOs of travel companies report a shift towards more purposeful and in-depth travel, with demand for bespoke experiences on the rise. The global market for individualized travel offerings is expected to reach $200 billion by 2026, driven by consumers seeking unique and flexible experiences.
Travel companies are seeing a shift towards more purposeful travel. Demand for bespoke experiences is rising, with the global market expected to reach $200 billion by 2026. Rabbie's small-group tours have seen private tours grow 46% in two years, driven by Americans seeking flexibility. Polarsteps app users are opting for a more considered approach to planning, avoiding highly filtered content. Elevate Destinations focuses on directing resources to support local communities. The trend is towards slower-paced travel with longer stays and more intentional itineraries.
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