Tim Cook unveils all-new Siri showing off new AI features at WWDC in major Apple update

Apple CEO Tim Cook introduced a major AI-driven update to Siri at the company’s annual Worldwide Developers Conference (WWDC) in San Francisco on June 5, 2026, highlighting a privacy-focused approach and deeper integration across Apple’s devices and apps. The event marked Cook’s final keynote before handing leadership to John Ternus in September, ending a 15-year tenure that saw Apple’s market value grow by over $4 trillion. The WWDC, attended by developers from 65 countries, focused on software innovations, contrasting with Apple’s fall hardware announcements. Cook emphasized Apple’s commitment to AI while distinguishing itself from competitors, stressing user privacy and seamless functionality. His remarks included gratitude for the journey and confidence in Apple’s future, receiving a standing ovation from the audience. Ternus, who has spent 25 years at Apple—including five years overseeing iPhone, iPad, and Mac engineering—will lead the company through a critical phase in AI development. Apple has faced challenges in delivering AI features promised nearly two years ago, and the transition comes as the tech industry undergoes disruption comparable to the iPhone’s 2007 launch. The new Siri update, though not detailed in technical specifics, signals Apple’s push to integrate AI more deeply into its ecosystem. With Ternus at the helm, the company aims to balance innovation with its core values, ensuring a smooth transition amid evolving industry demands.