Too good to be true? How AI is being used to help sell houses
Artificial intelligence is being used to enhance online real estate listings, but some buyers and agents are concerned that the technology can be misleading. The Ontario Real Estate Association is working to clarify rules around AI use in listings.
Homebuyers are encountering discrepancies between online listings and actual properties due to the increasing use of artificial intelligence (AI) in real estate marketing. Guelph real estate agent Ryan Waller has seen a rise in photographers and third-party companies offering virtual staging and enhancements, including changing the seasons and showing potential renovations. The Ontario Real Estate Association president Kim Fairley advises agents to follow existing rules on misrepresentation. The rules around AI use are currently unclear, but the MLS system has rules restricting digitally altered images. The OnePoint regional real estate association is expecting an update to specify rules around AI use in listings. AI tools are evolving faster than the rules governing listing content, causing uncertainty about acceptable image enhancements.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.