Toronto hotel bookings haven't surged for World Cup, but tourism groups still hopeful for economic boost

Toronto hotel bookings have not surged for the FIFA World Cup despite expectations, but tourism groups like the Greater Toronto Hotel Association and Destination Toronto remain optimistic about economic benefits, projecting an 80% occupancy rate in June and July. The city has allocated $380 million for the tournament, with FIFA estimating up to $940 million in economic output, as Toronto hosts six matches including Canada’s opening game against Bosnia-Herzegovina on June 12." "article": "Toronto’s hotel industry is cautiously optimistic about the economic impact of the FIFA World Cup, even as bookings have not surged as expected. The Greater Toronto Hotel Association, led by President and CEO Sara Anghel, notes that while FIFA canceled thousands of room reservations in Toronto and Vancouver, the city remains a strong tourist destination. Anghel emphasizes that visitors will still attend the six World Cup matches or explore other attractions, helping sustain tourism beyond the tournament. Destination Toronto’s Vice-President of Destination Development, Kelly Jackson, reports hotels are tracking an 80% occupancy rate in June and July, similar to previous years. Individual traveler bookings in June have increased compared to last year, offsetting declines in group bookings due to conventions being rescheduled. Toronto and Vancouver are among 16 host cities across Canada, the U.S., and Mexico for the expanded 48-team tournament, running June 11 to July 19. The city has budgeted $380 million for the tournament, with federal and provincial funding supporting infrastructure and security. FIFA previously projected up to $940 million in economic output for the Greater Toronto Area. Toronto Stadium will host over 45,000 spectators per match, while up to 20,000 attendees are expected at the FIFA Fan Festival at Fort York and The Bentway during operational days. Canada’s opening match against Bosnia-Herzegovina kicks off on June 12, marking the start of Toronto’s World Cup schedule. Tourism groups highlight that while group bookings have dropped, individual travelers and extended stays will drive occupancy, ensuring a steady economic boost.