Tourism Calgary and WestJet launch Calgary Stopover Program, turning layovers into stays

Tourism Calgary and WestJet introduced the Calgary Stopover Program on June 10, 2026, designed to convert connecting passengers into overnight visitors. Over seven million international travellers pass through Calgary annually without leaving the airport, but the program aims to change that by offering 19 exclusive hotel packages and access to the Calgary Attractions Pass. International visitor spending in Calgary grew 15.6% year-over-year in Q1 2026, following a record 2025 with over 10.5 million visitors generating $3.3 billion in spending. The initiative is a collaboration with YYC Calgary International Airport and the Calgary Hotel Association, focusing initially on UK travellers using WestJet’s routes from London Heathrow and Edinburgh. Stopovers can be booked as part of a single reservation through WestJet’s multi-city tool, with no additional cost for stays of up to seven days. The program is structured as a pilot, with plans to expand to more routes and markets over time. Alisha Reynolds, President and CEO of Tourism Calgary, stated the program simplifies experiencing the city for travellers who currently only pass through. It aims to boost economic impact by encouraging visitors to explore Calgary’s culture, culinary scene, and nearby Rocky Mountains. The goal is to double visitor spending to $6 billion by 2035. WestJet’s Steve McClelland highlighted the program’s alignment with Calgary’s role as a global hub, benefiting local businesses while showcasing the city’s attractions. Chris Hedlin of Calgary Airports emphasized the program’s potential to turn connecting travellers into active visitors, leveraging YYC’s position as a gateway to the Canadian Rockies. Full details, hotel offers, and itinerary ideas are available at visitcalgary.com/stopover. The program reflects a broader effort to maximize tourism potential by converting transit into extended stays.