Travel bookings surge ahead of Qingming Festival
Travel bookings in China have surged ahead of the Qingming Festival holiday, with domestic hotel room nights and tickets to scenic spots seeing significant year-on-year growth. The festival, which takes place from April 4 to 6, has driven rapid growth in tourism consumption, with popular destinations including Macao, Xizang, and Hainan leading the way.
Tourism bookings for the Qingming Festival holiday have seen robust growth. Domestic hotel room nights booked have risen by around 40% year-on-year, while tickets to scenic spots have surged by over 70%. Long-distance destinations like Macao and Xizang are leading the growth. The festival has driven tourism consumption, with search volumes for flower viewing and spring outings soaring. Destinations have launched flower-viewing events, and outbound tourism has maintained steady growth, with travel experiences being the top priority.
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