Travel demand surges over Qingming Festival holiday
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Travel demand in China surged over the Qingming Festival holiday, with flower-viewing tours and rural trips being particularly popular. The top five destinations included Chengdu, Shanghai, Beijing, Nanjing, and Hangzhou, with younger generations driving the shift towards experiential travel and smaller cities.
China's Qingming Festival holiday saw a surge in travel demand. Flower viewing and spring outings were popular, with urban color walks and diverse experiences like food tasting and sports also in demand. Chengdu, Shanghai, Beijing, Nanjing, and Hangzhou were top destinations. Domestic air and train ticket bookings rose 44% year-on-year. Inter-provincial travel accounted for 63% of total travel, with the post-1995 generation making up 48% of travelers. Smaller cities like Shangrao and Wuxi saw a notable surge in tourism, with cultural and tourism bookings increasing by 102% and 52% respectively.
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