UConn basketball teams could cost furniture store millions
The UConn men's and women's basketball teams are close to advancing to the championship games, which could cost Jordan's Furniture $50 million if they win. The company had a promotion where customers could buy furniture and mattresses with the possibility of reimbursement if the Huskies reached the Final Four and advanced to the championship game.
Jordan's Furniture, a Massachusetts-based company, is at risk of losing $50 million if the UConn men's and women's basketball teams win their next games. The company had a promotion from January 20 to March 1 where customers could buy furniture and mattresses with the possibility of reimbursement if the Huskies reached the Final Four and advanced to the championship game. The men's team plays Illinois on April 4, while the women's team plays the winner of the South Carolina and TCU game. Jordan's Furniture has insurance to cover the potential loss. The company has a history of similar promotions, including one with the Boston Red Sox in 2007. If the Huskies win, Jordan's Furniture will reimburse customers who made purchases during the promotional period.
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