Vijay fans, Tharkuri tag and the decline of campus politics in Tamil Nadu

Tamil actor Vijay has launched his political party, Tamilaga Vettri Kazhagam, seeking to turn his fan loyalty and social work into political capital. Analysts are skeptical about whether his fan base can translate into votes and seats, but Vijay's consistent presence during public crises has drawn in young supporters like Aadhavan Murugesan.
Tamil actor Vijay has entered politics with his party Tamilaga Vettri Kazhagam. He aims to turn his fan loyalty and social work into political capital. Vijay's party positions itself within the Dravidian tradition, naming DMK as its main rival and BJP as its ideological enemy. Vijay has been involved in various social causes, including support for NEET protests and advocacy for victims of the Sterlite firing. His consistent presence during public crises has drawn in young supporters. Vijay's party launch was attended by thousands of fans, who chanted his name and cheered his speech.
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