Wall Street Took One Look at Ferrari’s EV and Immediately Hit Sell

Ferrari’s stock fell sharply following the launch of its first electric vehicle, the Luce, a four-door grand tourer with a €550,000 starting price. Trading in Milan saw shares drop over 6%, while U.S.-listed shares declined nearly 8.5% in premarket activity after the reveal in Rome on May 24, 2026. The Luce marks a radical departure for Ferrari, featuring a quad-motor setup, over 1,000 horsepower, and a cab-forward design unlike the brand’s traditional mid-engine supercars. Collaborating with LoveFrom, the design firm co-founded by former Apple design chief Jony Ive, Ferrari aimed to blend electric performance with emotional driving cues like artificial shift simulations and a custom electric soundtrack. Despite its high-tech specs—including a 0-60 mph time of 2.5 seconds and a top speed near 192 mph—the vehicle’s unconventional styling and Ferrari’s push into electrification drew skepticism. Analysts cite weak demand for luxury EVs from competitors like Lamborghini and Porsche as a contributing factor to investor concerns. Ferrari insists the Luce preserves its core identity, offering five seats and performance tailored to its heritage. Deliveries are expected later this year, though the market reaction suggests hesitation about the brand’s electric future. The stock’s decline reflects broader uncertainty in the luxury EV sector.