War, Peace and AX: What It Means for the Exhibition Industry
Rising geopolitical tensions are challenging the exhibition industry, which relies on global collaboration and trust. The industry is also being transformed by Artificial Intelligence (AI), which is changing how exhibitions are designed and delivered.
The exhibition industry is facing challenges due to rising geopolitical tensions and the impact of Artificial Intelligence (AI). After World War II, the industry grew as nations came together to foster economic and cultural growth. However, ongoing conflicts are disrupting global supply chains and business activity, causing events to be postponed or scaled down. In India, projects linked to Middle Eastern partners have seen delays and withdrawals. The industry requires mobility, trust, and openness, which are compromised in unstable environments. AI is transforming the industry, introducing virtual platforms and digital twins, but also creating a trust deficit due to AI-generated content. Exhibitions provide a controlled environment for physical validation, allowing for direct verification of technologies and solutions, and stronger trust through face-to-face engagement.
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