Washington State Takes on AI “Deepfakes”
This image was generated by AI and may not depict real events.
Washington state has amended its property rights law to prohibit AI deepfakes, making it a violation to use someone's forged digital likeness without consent. The new law, which takes effect June 11, 2026, increases civil penalties and allows for recovery of non-economic damages such as reputational harm and emotional distress.
Washington state has joined Tennessee in banning AI deepfakes. The state's property rights law now includes a property right in someone's forged digital likeness. This means that using a realistic deepfake without consent is a violation of that right. The law takes effect June 11, 2026. Civil penalties have been increased to $3,000. Non-economic damages such as reputational harm and emotional distress can also be recovered. This new law reminds companies to conduct diligence when using AI-generated elements.
This content was automatically generated and/or translated by AI. It may contain inaccuracies. Please refer to the original sources for verification.