What is slow tourism? ‘Ireland Unrushed’ campaign launched for holidaymakers
Tourism Ireland has launched the 'Ireland Unrushed' campaign to promote 'slow tourism' and attract international visitors. The campaign encourages holidaymakers to slow down, immerse themselves in nature, and experience a sense of calm during their visit.
Tourism Ireland is promoting 'slow tourism' through its 'Ireland Unrushed' campaign, targeting 100 million people across 15 key overseas markets. The campaign showcases a relaxed way to explore Ireland, featuring activities like boating, cycling, and trying local foods. Overseas visitors contributed £633 million to Northern Ireland's economy in 2024, and tourism supports about one in ten jobs there. Three million airline seats per month are scheduled to bring travellers to Ireland this summer. The 'slow tourism' concept includes experiences like sailing, cycling, and rail journeys, allowing visitors to enjoy coastal food tours and explore beaches and walking trails at a gentle pace. Tourism Ireland aims to position Ireland as an ideal destination for a meaningful and relaxed travel experience.
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