What Will Your BMW and Your E-Reader Have in Common?
BMW unveiled the iX3 Flow Edition at the Beijing Auto Show, featuring E Ink's color-shifting Prism technology embedded into its body panels. The vehicle has passed BMW's engineering and durability tests and is intended as a scalable template for future models.
BMW has unveiled the iX3 Flow Edition at the Beijing Auto Show, featuring E Ink's color-shifting Prism technology embedded into its body panels. The technology, also used in e-readers like Kindle, allows the vehicle's color to change with near-zero standby power draw. The iX3 Flow Edition is the first series-ready production automobile to incorporate this technology directly into its bodywork. It has passed BMW's full battery of engineering and durability tests. The vehicle offers eight curated animation sequences, allowing drivers to change its appearance. E Ink Corporation, based in Billerica, Mass., has been working with BMW on this technology since 2022.
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