Why large electric cars are 'a trap'

Ford's F-150 Lightning, an electric version of America's best-selling pick-up truck, is being discontinued due to poor sales. The decision reflects the broader challenges faced by the automotive industry in selling large electric vehicles. Despite initial optimism, consumers have been deterred by high prices, making it difficult for manufacturers to achieve profitability. Many carmakers, including Mercedes-Benz, Audi, and Kia, have followed Ford's lead in producing large EVs, but sales have been disappointing. In contrast, smaller EVs have been more successful, with models like the BYD Atto 2 and Kia EV3 achieving significant sales. The industry is now shifting its focus towards more affordable and profitable EV options.