Why Vietnam is the hottest South-east Asian destination in 2026
Vietnam is becoming a top destination in South-east Asia, driven by its rich history, natural landscapes, and affordability. The country's tourism revenue has grown significantly, with 840 trillion dong in 2024 and a target of 50 million international tourists by 2030.
Vietnam has emerged as a top regional destination among Singapore travellers, with tourism revenue growing from 1.34 billion dong in 1990 to 840 trillion dong in 2024. The country's tourism industry has been driven by its rich history, expansive natural landscapes, and affordability. Factors contributing to its success include political stability, a quality education system, and improving infrastructure. Vietnam's export industry has also benefited from its geographical border with China and the trade war between China and the US. The government aims to welcome up to 50 million international tourists by 2030. Young travellers from Singapore are drawn to Vietnam's street culture, shopping scene, and food culture, with many finding it an affordable and convenient destination.
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