Will AI lead to more accurate opinion polls?
Naratis, a French AI opinion poll company, is using AI to conduct qualitative research, claiming its method is 10 times faster, 10 times cheaper, and 90% as accurate as human polling. The company aims to rebuild qualitative research around AI, allowing clients to react to events almost in real time.
A French company, Naratis, is revolutionizing opinion polling with AI. Founded in 2025 by 28-year-old engineer Pierre Fontaine, Naratis uses conversational AI to conduct qualitative research. The company's method involves AI agents conducting interviews, analyzing responses, and checking for fraud. Naratis claims its method is 10 times faster and 10 times cheaper than traditional polling. The company completed studies in under 24 hours, allowing clients to react to events in real time. Established polling firms like Ipsos are also integrating AI into their research methods.
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