Will Jaguar Make It? Reinventing an Icon
Jaguar is undergoing a radical transformation to reclaim its position as a luxury brand, focusing on electric vehicles and a new customer experience. The company's Managing Director, Rawdon Glover, is confident in the brand's future, citing its involvement in Formula E and a new electric vehicle with a 400-mile range.
Jaguar is transforming to focus on luxury. The brand's new electric vehicle has a 400-mile range. Jaguar's involvement in Formula E has helped overcome engineering challenges. North America is key to the brand's future, with a focus on the US market. The customer experience is being overhauled, from purchase to maintenance.
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