Wisconsin signs jersey patch ad partnership with UW Health for women's sports
The University of Wisconsin has signed a jersey patch ad partnership with UW Health for its women's sports teams. The partnership, which starts in the 2026-27 school year, will see the UW Health logo appear on the jerseys of the women's basketball, volleyball, hockey, and softball teams.
The University of Wisconsin has signed a jersey patch ad partnership with UW Health. The partnership covers four women's sports: basketball, volleyball, hockey, and softball. UW Health's logo will appear on both home and away jerseys. The agreement starts in the 2026-27 school year. Wisconsin is the first Big Ten school to sign a jersey patch sponsorship. The partnership also includes campaigns to promote health messages, with UW Health as the title sponsor for Badgers women's sports.
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