With A.I., Anyone Can Be an Influencer
A.I.-generated avatars are reshaping the influencer market on social media, with many users creating virtual personas to attract brand partnerships. The trend has sparked discussions around identity, representation, and the potential for 'whitefishing' to increase online visibility.
A homemaker from Georgia created an A.I. avatar named Isabella to break into the influencer market. Isabella is a white, thin, and tall virtual persona who appears to be in her twenties. Across social media, A.I.-generated avatars are becoming increasingly popular, with a Facebook group called Baddies in AI having over 300,000 members. Some users are creating white avatars to widen their appeal to brands, sparking concerns around 'whitefishing'. Ryan Milner, a professor of communication, notes that A.I. avatars are replicating existing online norms. The virtual influencer is not new, with Lil Miquela, a C.G.I. avatar, appearing on Instagram in 2016 and partnering with major brands.
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