Xbox CEO Asha Sharma warns: Memory crisis could push Project Helix pricing and hit availability
Xbox CEO Asha Sharma warns that a global memory shortage may impact the pricing and availability of Project Helix, the next-generation Xbox console. The console is expected to support both Xbox and PC games, and its production costs are heavily influenced by memory component prices.
The global hardware gaming sector is facing an unstable market due to a shortage of memory parts. Xbox CEO Asha Sharma stated that the cost of memory parts may affect the prices and production of Project Helix, the next-generation Xbox console. Project Helix is a hybrid gaming console that can play both Xbox and PC games, and was first introduced at GDC 2026. The console's production costs are heavily influenced by memory component prices, which have risen due to increased demand from artificial intelligence systems. Xbox management prioritizes making efficient equipment over pricing details, but availability concerns and supply chain risks remain. Early developer kits for Project Helix are planned for release in 2027, but a final release date has not been confirmed.
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