Xinjiang seen attracting steady stream of tourists
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Xinjiang, China, has seen a steady growth in inbound tourism, with over 2.12 million visitors from January to October 2025, generating $13.48 billion in revenue. The region's efforts to become a global tourist destination have been boosted by improved infrastructure and a booming domestic market.
Xinjiang has attracted a steady stream of tourists, with over 2.12 million inbound visitors from January to October 2025, a 6.06% year-on-year increase. The region generated $13.48 billion in international tourism revenue, up 6.55% year-on-year. The Altay-Hemu highway, opened last summer, has reduced travel time from six to three hours. During the 2025 National Day holiday, chartered car tours along the Northern Xinjiang loop surged by 88% year-on-year. The seventh Xinjiang Spring Tourism Expo was held last month, featuring over 2,000 enterprises from 20 provinces and 50 international companies. The event facilitated cooperation agreements and job matching in the cultural and tourism sector. Xinjiang will continue to deepen cultural and tourism integration to become a highly popular international tourist destination.
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